By the spring of 2020, we had reached the moment when we wanted to show ourselves to the world. Filled with faith, commitment, creativity, and more striking ideas, we set out to conquer the World Wide Web.
The Internet network was created so that information will not disappear or the system will not get shut down during the initial communication between schools, and data streams that were generated on it.
Of course, we read again everything we need to know, we got informed, we listened to the opinions of many smart people. We shared the posts we created and considered the best at the best time, for the best age group, in the most ideal place, in the most striking way. We did what we could. Then we waited and nothing happened. We rethought, re-edited, re-targeted. Nothing again! We realized we certainly didn’t understand something and the whole machine didn’t work the way we thought. The art of redesign had to be mastered to learn the following, now obvious things about social media, is the wealth of lessons we have filtered out:
1. The size of the laver you play determines its laws.
We are starting from Hungary and this is a pretty tiny laver. A stone thrown into the water will cause the waves but the smaller the pot, the sooner the wave will return. This means that with LavosBall, the 100 people we have reached is the first wave. The 100 people we have reached is the second wave which is already 10,000 people. The number of people they have in the third wave is 1 million, but then the surge reverses and we can only reach the people we have reached before. Nevertheless, we trust the Hungarian people to support us in the world-class competition of LavosBall. In Hungary, the process returns in roughly the fourth wave, after which it does not extend further, compared to 16 rounds in the United States.
2. You can’t sell anything through social media because there are no buyers but reviewers, so don’t try to look for another platform to trade.
We found Indiegogo for this purpose and there we will launch the LavosBall crowdfunding campaign soon. What social media is for is a kind of community building, but you won’t build it, it’s the users who create it themselves.
3. On social media surfaces, becoming something takes a very strong expression.
It bears a great resemblance to the intellectual game, the essence of which is to give the answer to a question that the questioner is just expecting, or to give the exact opposite, to express an answer that the respondent is aware of the meaning of the question asked. It perhaps best resembles the family lunch your boyfriend or girlfriend takes you to introduce to your parents. The main feature of the process of becoming something is that I am not yet what I want to become. For example, if I want to be happy, I am not that now.
4. In terms of content, the Internet is the largest market for intellectual goods and its laws are in line with it.
Everyone trades the thoughts of others here and of course, social media interfaces are aware of this as well, so they collect secondary data. They call it metadata or database, they collect and analyze it very seriously, learning far more about users than they might think. But it is not worth being afraid of them, because, in the process of becoming something, we all provide them with false information. The only exceptions to this are our secondary data (position, contact time, interests, basic habits) which we would not be able to hide or conceal from anyone in the world, because they are an integral part of our daily lives.
5. The social media interfaces that we use every day have very strict rules of the game.
Failure to follow these rules will result in disqualification from the club. Here are some of the rules we perceived during the LavosBall campaign:
- You have a few seconds to trigger any reaction, some say 8 seconds for others.
- Communicate directly, don't walk around, don't splurge, put it in sentences (sometimes even 4 words are too many).
- Repetition brings fame.
- The image is faster than the text, the movie is faster than the image.
- A known melody, whether one likes it or not, generates dopamine production in the fourth second and causes the joy of familiarity.
6. Social media alone does not have to be viable to have some kind of carrier surface on which to settle and flourish there.
The strongest substrates are the classic media, the press, television, and radio. Content published in newspapers or news can already be very strongly clung to by social media and made even bigger and more meaningful. You can’t control it, but you can influence it very strongly, a feature that many people take advantage of, as we do in their LavosBall campaign.
7. Castes and cartels in social media are so limited that the transition between them is either very difficult or not possible at all.
Carefully choose the caste in which you start, because later you can only move to other castes if someone invites you, but you will still only be part of it for a short amount of time. Social media is not a field running race, but an athletics track where the tracks are painted and you can’t run around or backward.
We took these considerations into account during the LavosBall campaign and attach them to all press appearances on our social media platforms.
In the meantime, we are still searching, searching for interested people who are preoccupied with the history of LavosBall and are happy to communicate about it in their caste.